In conclusion, we see that IKEA, as a space, has been used as a tool for IKEA to achieve certain goals. Space is filled and made use of to create an illusion or simulation of reality, and one so effective that recipeints often do not recognise that it is a simulation. Space is further manipulated and consciously engineered, so as to maximise the impact that the simulated space has on its audience, and even the physical place where IKEA is situated plays a part in adding depth to this simulation. The entire effect is thus one of hyperreality; a space where the real is imitated, but does not exist, and where that very aspect of imitation continues to go undetected. It is the very fact that IKEA’s hyperreality is often mistaken for reality that makes it so successful and effective as a business dedicated to consumption and consumerism.
We hope you have enjoyed our take on both IKEA and the ideas of space and hyperreality.
